IMG_3938 copy

About Kevin T. Root

Industry Expert
A nationally-recognized digital marketing & automotive retail performance improvement subject matter expert.
Product Strategist
An experienced product strategist responsible for bringing over a dozen new products and services to market.
Industry Thought Leader
An industry thought leader whose research efforts have become the barometer of emerging opportunities and challenges for the industry.

eCommerce Pioneer

Publicly recognized by J.D. Power and Associates as "one of the original Automotive eBusiness Pioneers."
J.D. Power and Associates Logo

I have had the pleasure of working with Kevin over the last ten years in two different companies. Kevin was a huge asset to Dealer.com in the areas of corporate and product strategy, definition and development. His ability to create industry leading customer research to help define the current and future product road map and go to market strategies was instrumental in Dealer.com reaching the levels of market leadership it experiences today.

Dean Evans, CMO, Hyundai Motor America

When I consider the knowledgeable people who I interact with on a regular basis within the Automotive Industry, the one person who is constantly on top of his game is Kevin – a true student of the industry. With respect to understanding the ongoing needs of dealers and manufacturers in serving prospective online buyers, he has no peer. I would recommend Kevin without reservation.

 David Kain, ex-COO, Ford Direct

Kevin pioneered studies on closing requirements, techniques and data (answer, answer quickly, answer well) that became foundational to the industry.

John Holt, Chairman and CEO, The Cobalt Group

Working with Kevin is like working with a trusted partner. His background is especially helpful as he draws upon direct experience from retail, product development, strategic planning and market research. This unique perspective allows him to cut through ambiguity to bring a strong focus and perspective and this is here where his value is tough to beat. My team and I had a great experience working with Kevin, and the result of the project that he led for us was exceptional.

Linda Bartman, ex-Global Chief Marketing Officer, CDK Global

We leveraged Kevin Root for doing a quantitative study on the emotions consumers feel through every step of the automotive retail shopping experience. Kevin and his team worked diligently to design the 1,000 consumer survey to assure that we received maximum guidance. The results were stunning and the methodology was the first of its kind in our industry. This new survey clearly demonstrated the areas of opportunity for improvement at a dealership as well as sharpened our message for products at NADA. Very well executed project !!!!!

Thomas Gage, Senior Director, Cox Automotive

“I can strongly recommend Kevin for his domain expertise, professional approach and focus on providing solutions. We’ve had the unique opportunity to work at the same company on several long-range projects as well as partner on a shorter-term consulting basis. In all cases, he’s been a terrific asset to the initiatives underway and I expect to continue to work with him moving forward.”

Kevin Doerr, Senior VP, Oodle Inc.

Give your business the competitive edge.

Let's Chat

Auto Industry eCommerce Spokesperson

Delivering a Keynote at the J.D. Power & Associates International Roundtable

2007 – This presentation introduced and quantified the impact of consumer ratings and reviews on dealership and manufacturer selection and offered solutions on how to maximize user-generated content.