Over the years, I have led the training and consulting solution development efforts that have been used by thousands of dealerships and most of leading auto manufacturers.
Clients have included Lexus, Ford, Volkswagen, Audi, Subaru, Nissan, Infiniti, Chrysler, Honda, Acura, Kia, GM and others. Projects have ranged from developing training and assessment tools for OEM training organizations to dealership and management training to improve retail eBusiness performance. Programs have been both online in the form of web-based training and offline ranging from one-on-one consulting to classroom/seminar courses and conference presentations.
The eBusiness Leadership Course
Most training programs included methods to measure the curriculum effectiveness. Eight years ago, I pioneered automotive eMystery Shopping(TM) as a means to identify performance gaps across the dealer-body and at the individual dealerships before training was implemented and as a means to assess the effectiveness of the training we provided after it was delivered.
Nearly all of these projects start the same way, by answering the question: “how do we measure success?” Once we clearly understand what we wanted to accomplish and how we would gauge our progress, we would develop the solution to satisfy the outcome.
See more examples of Retail Performance Improvement projects here.
Watch the Video presentation of “Marketing In a Down Economy” created and delivered by Kevin in 2008.
Read the article “Why a Positive Buying Experience is More Important to Consumers than the Absolute Lowest Price” written by Kevin Root and published in the J.D. Power Online Automotive Review.
Chrysler Group eMystery Shop Report
The Lexus Commitment to Internet Excellence Program
Award Winning Audi Web Based Training Course
A Performance Improvement Specialist:
“Kevin Root is iconic in the industry as a gifted speaker, a superior trainer and a thought leader. His thought leadership on consulting and training best practices and his well-developed relationships with customers is next to none. He was often a designated company speaker at customer events. Kevin has led large professional teams of 65+ people who functioned as consultants, trainers, product planners, marketers and product managers. He knows how to motivate a team to set stretch goals and to produce excellent work products on a tight schedule. I’ve enjoyed working with Kevin over the years. He challenges your thinking and only plays an “A” game.” November 2008
Julia Pizzi, VP, Human Resources, The Cobalt Group